The Fraser Essentials line of shampoos and conditioners are designed to be diluted. The recommended starting dilution rate is 30 parts water to 1 part product. Add more product if desired. The really cool thing about the Fraser line is that you can combine different shampoos and conditioners together to create your own personal mix! We love that!
This video answers all your questions about how to dilute your products and what to expect. Since the product is diluted you will use more per bath. I usually use an entire bottle on one or two dogs.
Diluted product should be used immediately or least the same day.